Agency: LADbible Group
Campaign: LENSbible
LENSbible Co-Founder, Saam Zonoozi contacted me in 2016, in an effort to organize an international team of photographers. LADbible invited our team to use independent creative-direction, to capture photographs we believed would leave lasting impressions. The objective was simple, document beautiful destinations through personal experience, publish adventure content, and post live-videos to expand social media presence. After strategic planning, our team implemented a public hashtag #lensbible for user-submissions, increasing brand awareness, leads, and overall conversions. As a result, LENSbible rapidly became one of the largest digital media networks in the United Kingdom, offering artists a community to gain global recognition. Since campaign launch in 2016, LADbible stakeholders experienced a 900% return on conversions, raising their instagram following from less than 90 000 to +800 000 daily-users, amassing upwards of +4 000 000 photo submissions and counting.
Learn More… [article: The Guardian]
“Less than a month after launch, LENSbible has more than 139,000 followers, nearly half the number of the Getty Images Instagram account.”
